Case study · UX Consultancy
Xara Cloud
Xara Cloud is a document creation and editing tool that enables anyone to create professional-quality marketing materials for their business — no design experience needed.
Xara Cloud is a powerful creation platform that brings stories, brands, and results to life through an intuitive editor driven by smart features. Since the beginning of 2019 we have been supporting them with UX consultancy to help them recognize the needs of their users and achieve business objectives.
The challenge
Xara Cloud competes against large, world-renowned companies. The challenge was to consolidate an important market niche in Europe and the United States by showing the unique qualities of the platform and reducing the learning curve for its users.
Our approach
We ran UX methods to find the best insights, validate design and functionality ideas, and prepare for major platform updates: remote usability testing, low- and high-fidelity prototypes, Google's HEART framework, and heuristic diagnoses. On March 12, 2020, Xara Cloud released its biggest update yet — a new graphical interface, an improved editor, and new collaborative tools. UX methodologies kept these projects on track, met internal deadlines, and — most importantly — constantly uncovered opportunities for improvement.
We really enjoy working with the UX team on this project. They bring a good amount of experience and an agile approach to improve our product.
Aaron Sutter
Product Manager, Xara Cloud
We love what we do
