Xara Cloud is a powerful creation platform that brings stories, brands and results to life, through an intuitive editor driven by smart features. Since the beginning of 2019 we have been supporting them with UX Consultancy to help them recognize the needs of their users and achieve business objectives. Xara Cloud competes against large world-renowned companies, however we have managed to consolidate an important market niche in Europe and the United States by showing the unique qualities of the platform and reducing the learning curve of users.
We really enjoy working with the UX team on this project. They bring a good amount of experience and a agile approach to improve our product.