Xara Cloud

Xara Cloud is a powerful creation platform that brings stories, brands and results to life, through an intuitive editor driven by smart features. Since the beginning of 2019 we have been supporting them with UX Consultancy to help them recognize the needs of their users and achieve business objectives. Xara Cloud competes against large world-renowned companies, however we have managed to consolidate an important market niche in Europe and the United States by showing the unique qualities of the platform and reducing the learning curve of users.

Challenge

Xara Cloud is a powerful creation platform that brings stories, brands and results to life, through an intuitive editor driven by smart features.Since the beginning of 2019 we have been supporting them with UX Consultancy to help them recognize the needs of their users and achieve business objectives.Xara Cloud competes against large world-renowned companies, however we have managed to consolidate an important market niche in Europe and the United States by showing the unique qualities of the platform and reducing the learning curve of users.

Approach

Some of the UX methods we run to find the best insights, validate design or functionality ideas, or even prepare for major platform updates were:Remote usability testingLow and High fidelity prototypesGoogle´s HEART frameworkHeuristic diagnosesMarch 12 2020, Xara Cloud released its biggest update yet: new graphical interface, an improved editor, new collaborative tools. UX methodologies allowed these projects to be correctly routed, their internal deadlines to be met and most importantly: constantly discover opportunities for improvement.